ZURB / 2012
branding, design & development
ZURB is a product design team based in Campbell, California, which holds an annual event called ZURBwired. They help non-profit organizations produce an effective marketing campaign and new design materials for both web and print—all within a mere 24 hours. For example, ZURBwired 2012 helped the Family Giving Tree, a Bay area non-profit organization that fulfills holiday wishes and provides backpacks filled with school supplies to those children in need. I volunteered for this 24-hour design marathon.
I refreshed Family Giving Tree’s branding by offering a new color system and refreshed typography, making it more professional yet friendly. (View the brand update)
I was floored at the incredible amount of talent that was all being directed to making this extraordinary effort happen in just 24 hours. Brochures, Thank You Cards, and stickers were all delivered before the deadline. The completely redesigned website went live at 7 am, and we successfully hit the deadline with everything we set out to do. It was a wonderful experience, and I’m proud that I could contribute to this phenomenal cause.