George Penston

UX / Product Design Leader

Flite.com

Flite / 2015 – 2016
visual design, branding, information architecture, icon design, development

Our goal was to make Flite’s corporate site more modern and relevant. I established a new visual design by refreshing the existing brand elements. A new set of colors, fonts, and icons were developed. These elements were complimented with imagery that was thematically centered on the sense of flying. Images went full bleed with healthy amounts of white space between them for the icons and content to live.

While the project started as a site design refresh, it ultimately became the basis for our brand refresh which we used to create new corporate and marketing materials.

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