Flite / 2016
visual design, branding
The sales team asked if I could help with a new approach and visual design to their pitch deck. The feedback was the existing functional slide design wasn’t connecting with the more creative audience they often presented to.
I added high impact, full frame images with short copy text overlaid on top. I created a simple grid system of thirds to make the layouts more interesting and made the background fills pop with vibrant color gradients.
The sales team considered the presentation redesign a huge success since they received many compliments on it after its introduction.